OWALA Qualitative Research Project:
- Gathered primary data via in depth interviews and focus groups
- Coded transcripts using NVivo to find common themes and insights
- Recommended strategic marketing actions
LUCID Chatbot Build
- Built a customer facing, onboarding AI chatbot using LUCID
- Designed to provide information for the next MSM @ UTK cohorts
- Structured a heavy prompt to prevent hallucinations
Singapore Metals Case Study:
- Pricing recommendations of drilling pads
- Used pricing thermometer by using economic measures
- Calculated projected revenue and total cost savings
Movie Theater Data Visualization Project:
- Created marketing recommendations for a movie theater loyalty program
- Analyzed using Microsoft Power BI to look at customer segments, insights, and behaviors
CocoKind Consumer Behavior Project:
- Surveyed students their purchase behaviors and intentions for skincare products
- Analyzed data using SPSS to make strategic marketing recommendations
Quantitative Marketing Research Project:
- Surveyed 250 people through Qualtrics
- Made marketing recommendations based on significant findings from the survey through SPSS
Marketing Strategy -> Blue Ocean Project:
- Created a blue ocean industry based on competitive factors
- Pinpointed industry with a Strategy Canvas and Value Curves