STRATEGY & CAMPAIGN PROJECTS

Marketing Research Project -- How to deliver bad news.

• Surveyed 250 people
• Made marketing recommendations based on significant findings from the survey through SPSS
• "The simpler the better"

Social Media Campaign for the University of Tennessee, Knoxville -- Torchbearer Award

• Strategized campaign
• Created mock-up content 

Marketing Strategy -- Blue Ocean Project -- 

                               Study Grounds

• Created blue ocean industry based on competitive factors
• Pinpointed industry with a Strategy Canvas and Value Curves